OVERVIEW

Acro Commerce

Company overview

Acro Commerce specializes in ecommerce development solutions for mid-market and enterprise organizations. We architect and tailor solutions to reduce time-to-market, complexity and costs for businesses looking to go direct-to-market or offer self-serve functionality.

Our goal at Acro Commerce is to simplify D2C sales for B2B & Manufacturing companies, by providing solutions built on modern commerce architecture.

Current roles

Director of User Experience

As the Director of User Experience, I am responsible for overseeing the UX Division, which includes both UX Design and Front-end Development teams. This role involves division recruitment, hiring and onboarding, professional development, employee engagement and performance management, in a hybrid work environment.

I also serve as a member of the Production leadership team in the creation of strategic plans, workforce planning and direction of overall work environment.

I am responsible for providing a high level of diplomatic and professional communication with a variety of internal and external stakeholders including clients, staff and senior management. I am also accountable for reporting out to and advising executive and senior management on team and project performance metrics.

In my role, I still contribute as a UX Designer and active production team member supporting cross-functional Scrum teams, collaborating on project planning, prototyping and design deliverables, and providing ongoing support for complex e-commerce software development projects.

Senior UX/Creative Designer

As a Senior UX/Creative Designer, I am responsible for conducting user research, market analysis, and stakeholder interviews. I contribute to the project planning process, by developing project strategies, creating user personas, writing user stories, and developing information architecture diagrams.

I am responsible for prototyping user workflows and conducting UX audits to enhance e-commerce conversions and user experience.

I design high-fidelity user interfaces and create engaging digital assets including brand assets, infographics, and motion graphics. And I contribute to developing and maintaining design systems to ensure brand consistency and scalability.

I collaborate with cross-functional Scrum teams as an active Production team member, balancing a multi-project workload, participating in Scrum ceremonies, contributing to sprint goals, and effectively tracking progress in Jira.
Acro Commerce Logo
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UX Division

UX Design Team

  • Jason Poole, Chief Experience Officer
  • Anders Paulsen, Director of User Experience
  • Chris Arlidge, UX/Creative Designer
  • Cameron Brinson, UX/Creative Designer
  • Micah Joyner, UX Designer + FE Developer

Front-end Development Team

  • Clayton Bildstein, Front-end Developer
  • Mike Hubbard, Front-end Developer
  • Micah Joyner, FE Developer + UX Designer
  • Calvin Barrett, Front-end Developer

Featured Case Studies

Featured case study pages are password protected — contact me to request access.
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CASE STUDY

Design System Accelerator

Gesso offers a highly flexible, headless project structure, on which to iteratively develop custom solutions for ecommerce web applications.

Gesso Design System and Decoupled E-commerce Project Accelerator
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CASE STUDY

Resident Portal Experience

Pacific Cove Property Management wanted to provide their residents with a rental experience second to none.

Pacific Cove Property Management, Resident Portal Case Study
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CASE STUDY

Registration & Renewals

CAA Saskatchewan's membership registration and renewal workflows were in serious need of assistance.

CAA SK Membership Registration and Renewal Workflows - UX Improvements Case Study

More from Acro Commerce

Check out more case studies at Acro Commerce for projects I've overseen as Director of User Experience.
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